Head Coach James Armstrong


James Armstrong was hired as the sixth head coach of the Bulldog soccer program on Jan. 18, 2019 after serving as an assistant and associate head coach at Auburn University for six seasons.
While at Auburn, Armstrong oversaw some of the most productive offensive seasons in program history while working with the Tigers’ forwards and midfielders and serving as recruiting coordinator. In six years, Auburn totaled 215 goals. The Tigers’ 121 goals in Armstrong’s final three years were the most in a three-year stretch since 2000-02. Before his arrival, Auburn finished 181st in scoring in Division I, but climbed as high as 20th in 2016 and 31st in 2018.
Armstrong helped produce four of the top eight single-season assist totals and two of the top seven single-season goal and point totals in program history. He coached six attacking players to eight All-SEC honor and four SEC All-Freshman selections. Additionally, three Auburn players earned All-American honors while he was with the program.
In his six seasons on The Plains, Auburn made the NCAA Tournament in five straight years, advanced to the second round four times, made two trips to the Sweet 16 and finished in the Elite Eight in 2016. The Tigers made the SEC Tournament every season.
Armstrong has also worked with the U.S. Olympic Development Program since 2011. He served as an assistant coach for Region III for four years, making trips to Germany, Italy and Costa Rica for international competition, before taking over as the head coach for the Region III team in 2015. He has since stamped Argentina and England into his passport.
His first coaching job came with Lonestar SC in Austin, Texas, where he helped establish the club in 2004. Armstrong advanced through its coaching ranks before becoming Lonestar’s ECNL Head Coach and Premier League Girls Director of Coaching. Under his leadership, the club placed more than 200 players in collegiate programs and was named one of the top 20 women’s clubs in the country.
Before he began coaching, Armstrong worked as an equipment manager for the U.S. Soccer Federation. He joined the U-19 Women’s National Team as they won the inaugural FIFA U-19 Women’s World Cup in 2002. The next season he worked with the senior national team that placed third in the Women’s World Cup hosted on home soil.
A native of Yorkshire, England, Armstrong earned his bachelor’s degree in history and politics from the University of Edinburgh in 2000 and a master’s in the same fields in 2001. He attended North Carolina for one year as part of the school’s study abroad program. He holds a USSF A License and a National Youth License.
Armstrong is joined in Starkville by his wife, Casey, and their daughter, Olivia.


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